Some time ago Internet Jesus, Warren Ellis, wrote this:

* I love print. I love magazines that
commit and pay for long articles
and long fiction. The web rewards
neither approach. It’s a packeted
medium, a surf medium. Short
bursts are the way to go. The web
isn’t a replacement medium — it’s
*another” medium. That said, if
your concept of a magazine is
something designed in one-page
bursts, or three pages that only
carry 500 words due to the mass of
images, then, really, you’re not
doing anything the web can’t do
better, are you?

* Every day, millions of people
download single lumps of data that
take them three minutes to
consume. They’re called mp3s.
It’s a burst culture. Embrace the idea
for a while.

* Bursts aren’t contentless, nor
do they denote the end of Attention
Span. If attention span was dead,
JK Rowling wouldn’t be selling
paperbacks thick enough to choke
a pig, and Neal Stephenson wouldn’t
be making a living off books the
size of the first bedsit I lived in.

* None of this is new thinking. None
of it. And yet, I’ve been waiting for
the other shoe to drop all year. But
time and again I’ve seen print
magazines that should have been
web objects all along launch and die —
and, in most cases, reconfigure on
the web. What was the point? Yes,
back in the 90s BoingBoing did it,
but web publishing was in its
infancy then.

* And just a thought: if you’re an
sf writer grappling for space in one
of the fiction magazines for seven
cents a word or whatever the rate
is now — what exactly are you
losing by teaming with writers of
like mind, going to the web and
convincing a friend to work out the
monetising bells and whistles for

This is my response to that.

One story a day, every day. There’s a merchandise line and, eventually, collections of the stories with notes and illustrations.

Keep coming back and having a look. I think we’ll be good to go in about 10 days time.

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